Suzy Wraines

Real Life

Apr 15, 2026

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8 min read

The Physical Cost of Staying in Insurance-Based Healthcare

Issue 019 - This article is about that cost, and what changes when practitioners build a different kind of practice.

Suzy Wraines

Getting Started

Apr 1, 2026

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7 min read

The Answer to "What Do You Do?" Isn't Your Job Title

Issue 018 - There is a better answer. And it doesn't require a script.

Suzy Wraines

Mar 25, 2026

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7 min read

You Don't Have to Be Everywhere to Be Found

Issue 017 - What if the right person could search your location, find your specialty, and land on your name?

Suzy Wraines

Mar 18, 2026

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6 min read

She cried in the first 20 minutes. Here's why.

Issue 016 - The patient who finally felt seen.

Suzy Wraines

Getting Started

Mar 11, 2026

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7 min read

A Nurse Practitioner Got Kidney Stones at His Last Job.

Issue 015 - Eight Months Later, Patients Hug Him on the Way Out.

Suzy Wraines

Messaging

Mar 4, 2026

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6 min read

How to Get Clients Without Insurance: What Replaces It

Issue 014 - The insurance system built your client base. That's not a criticism, it's just what happened.

Suzy Wraines

Pricing

Feb 25, 2026

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8 min read

Cash-Based Practice Pricing: Set Rates That Sustain You

Issue 013 - You've probably been told to "charge your worth," "research industry standards," or "start low and raise later."

Suzy Wraines

Getting Started

Feb 18, 2026

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7 min read

"I was terrified I wouldn't follow through."

Issue 012 - What happened when this nurse practitioner finally got support and stopped trying to figure it out alone.

Suzy Wraines

Feb 11, 2026

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7 min read

An Orthopedic Surgeon Resigned Before She Had a Plan: Here's What Happened

Issue 011 - You've probably been told you need to have everything figured out before you make a move.

Suzy Wraines

Getting Started

Feb 4, 2026

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8 min read

How to Start a Cash-Based Practice: The 3 Essentials

Issue 010 - Here's what actually happens when you start a cash-based practice: you need three things. Not seventeen. Not even seven. Three.

Suzy Wraines

Getting Started

Jan 28, 2026

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6 min read

Cash-Based Practice: What You're Actually Allowed to Do

Issue 009 - The insurance system wants you confused about what you're allowed to do. Confusion keeps you compliant.

Suzy Wraines

Pricing

Jan 21, 2026

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5 min read

From 15 Insurance Patients a Day to 20 Cash Clients a Week.

Issue 008 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.

Suzy Wraines

Pricing

Jan 14, 2026

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4 min read

The $2,700 Moment That Changed Everything

Issue 007 - What I learned about pricing when I left human medicine.

Suzy Wraines

Pricing

Jan 7, 2026

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3 min read

Why pricing feels uncomfortable (And what that discomfort actually means)

Issue 006 - The pricing resistance isn't a failure. It's information.

Suzy Wraines

Getting Started

Jan 2, 2026

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5 min read

You're Not Behind, Here's What Cash-Based Actually Looks Like

Issue 005 - Really, what building a cash-based wellness business actually looks like day-to-day and why it works when it's done with clarity and alignment.

Suzy Wraines

Getting Started

Dec 29, 2025

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7 min read

Cash-Based Healthcare: Legal, Ethical, and Always Here

Issue 004 - What Veterinary Medicine Taught Me About Cash-Based Healthcare

Suzy Wraines

Getting Started

When the System Stops Fitting, Why Wanting Something Different Doesn’t Mean You’re Done Caring

Dec 22, 2025

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6 min read

When the System Stops Fitting, Why Wanting Something Different Doesn’t Mean You’re Done Caring

Issue 003 - There’s a moment many clinicians reach that feels uncomfortable to admit, sometimes even to themselves.

Suzy Wraines

Getting Started

Dec 17, 2025

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6 min read

Starting a Private Practice: Cash-Based vs. Insurance

Issue 002 - Starting a private wellness practice is never just a strategic decision. It’s an energetic one.

Suzy Wraines

What Changes When Care Is Chosen, Not Authorized

Dec 15, 2025

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8 min read

What Changes When Care Is Chosen, Not Authorized

Issue 001 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.

Suzy Wraines