Building a Cash-Based Practice
Logo
Archive
Subscribe
Sign Up

Pricing

Issues about pricing.

Pricing

Cash-Based Practice Pricing: Set Rates That Sustain You

Feb 25, 2026

•

8 min read

Cash-Based Practice Pricing: Set Rates That Sustain You

Issue 013 - You've probably been told to "charge your worth," "research industry standards," or "start low and raise later."

Suzy Wraines
Suzy Wraines

Pricing

From 15 Insurance Patients a Day to 20 Cash Clients a Week.

Jan 21, 2026

•

5 min read

From 15 Insurance Patients a Day to 20 Cash Clients a Week.

Issue 008 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.

Suzy Wraines
Suzy Wraines

Pricing

The $2,700 Moment That Changed Everything

Jan 14, 2026

•

4 min read

The $2,700 Moment That Changed Everything

Issue 007 - What I learned about pricing when I left human medicine.

Suzy Wraines
Suzy Wraines

Pricing

Why pricing feels uncomfortable (And what that discomfort actually means)

Jan 7, 2026

•

3 min read

Why pricing feels uncomfortable (And what that discomfort actually means)

Issue 006 - The pricing resistance isn't a failure. It's information.

Suzy Wraines
Suzy Wraines