Messaging

All issues related to messaging.

Messaging

How Cash-Based Practitioners Get Found in 2026

Jun 22, 2026

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4 min read

How Cash-Based Practitioners Get Found in 2026

Cash-based practices are growing faster than ever, and the practitioners getting found are the ones who have built visibility into multiple channels, not just one.

Suzy Wraines

Messaging

Apr 24, 2026

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3 min read

She built it. Now they're finding her.

What happens after the hard part is done?

Suzy Wraines

Getting Started

The Answer to "What Do You Do?" Isn't Your Job Title

Apr 1, 2026

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7 min read

The Answer to "What Do You Do?" Isn't Your Job Title

There is a better answer. And it doesn't require a script.

Suzy Wraines

Messaging

How to Get Clients Without Insurance: What Replaces It

Mar 4, 2026

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6 min read

How to Get Clients Without Insurance: What Replaces It

The insurance system built your client base. That's not a criticism, it's just what happened.

Suzy Wraines