Mar 4, 2026
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6 min read
Issue 014 - The insurance system built your client base. That's not a criticism, it's just what happened.
Free Workshop
Mar 2, 2026
2 min read
It was a good reminder that life doesn't wait for perfect timing.
Feb 25, 2026
8 min read
Issue 013 - You've probably been told to "charge your worth," "research industry standards," or "start low and raise later."
Getting Started
Feb 22, 2026
1 min read
It will take less than one minute of your time.
Feb 18, 2026
7 min read
Issue 012 - What happened when this nurse practitioner finally got support and stopped trying to figure it out alone.
Feb 16, 2026
Feb 11, 2026
Issue 011 - You've probably been told you need to have everything figured out before you make a move.
Feb 9, 2026
4 min read
I ran an experiment in January. It worked.
Feb 4, 2026
Issue 010 - Here's what actually happens when you start a cash-based practice: you need three things. Not seventeen. Not even seven. Three.
Jan 28, 2026
Issue 009 - The insurance system wants you confused about what you're allowed to do. Confusion keeps you compliant.
Pricing
Jan 21, 2026
5 min read
Issue 008 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.
Jan 14, 2026
Issue 007 - What I learned about pricing when I left human medicine.
Jan 7, 2026
3 min read
Issue 006 - The pricing resistance isn't a failure. It's information.
Jan 2, 2026
Issue 005 - Really, what building a cash-based wellness business actually looks like day-to-day and why it works when it's done with clarity and alignment.
Dec 29, 2025
Issue 004 - What Veterinary Medicine Taught Me About Cash-Based Healthcare
Dec 22, 2025
Issue 003 - There’s a moment many clinicians reach that feels uncomfortable to admit, sometimes even to themselves.
Dec 17, 2025
Issue 002 - Starting a private wellness practice is never just a strategic decision. It’s an energetic one.
Dec 15, 2025
Issue 001 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.