Building a Cash-Based Practice
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Oliver Buchannon
Suzy Wraines
Where Your Clients Will Come From Without Insurance (And How to Start This Week)

Mar 4, 2026

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6 min read

Where Your Clients Will Come From Without Insurance (And How to Start This Week)

Issue 014 - The insurance system built your client base. That's not a criticism, it's just what happened.

Suzy Wraines
Suzy Wraines

Free Workshop

I threw my back out moving my dog.

Mar 2, 2026

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2 min read

I threw my back out moving my dog.

It was a good reminder that life doesn't wait for perfect timing.

Suzy Wraines
Suzy Wraines
How to Set Pricing That Feels Right (Not Just Comfortable)

Feb 25, 2026

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8 min read

How to Set Pricing That Feels Right (Not Just Comfortable)

Issue 013 - You've probably been told to "charge your worth," "research industry standards," or "start low and raise later."

Suzy Wraines
Suzy Wraines

Getting Started

Something's been on my mind, would you mind weighing in?

Feb 22, 2026

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1 min read

Something's been on my mind, would you mind weighing in?

It will take less than one minute of your time.

Suzy Wraines
Suzy Wraines

Getting Started

"I was terrified I wouldn't follow through."

Feb 18, 2026

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7 min read

"I was terrified I wouldn't follow through."

Issue 012 - What happened when this nurse practitioner finally got support and stopped trying to figure it out alone.

Suzy Wraines
Suzy Wraines

Free Workshop

Workshop reminder: Feb 18 registration still open

Feb 16, 2026

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2 min read

Workshop reminder: Feb 18 registration still open

Suzy Wraines
Suzy Wraines
An Orthopedic Surgeon Resigned Before She Had a Plan: Here's What Happened

Feb 11, 2026

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7 min read

An Orthopedic Surgeon Resigned Before She Had a Plan: Here's What Happened

Issue 011 - You've probably been told you need to have everything figured out before you make a move.

Suzy Wraines
Suzy Wraines
What I didn't tell you on LinkedIn

Feb 9, 2026

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4 min read

What I didn't tell you on LinkedIn

I ran an experiment in January. It worked.

Suzy Wraines
Suzy Wraines

Getting Started

The Only Three Things You Need to Start (Everything Else Can Wait)

Feb 4, 2026

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8 min read

The Only Three Things You Need to Start (Everything Else Can Wait)

Issue 010 - Here's what actually happens when you start a cash-based practice: you need three things. Not seventeen. Not even seven. Three.

Suzy Wraines
Suzy Wraines

Getting Started

You're Probably More Allowed Than You Think

Jan 28, 2026

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6 min read

You're Probably More Allowed Than You Think

Issue 009 - The insurance system wants you confused about what you're allowed to do. Confusion keeps you compliant.

Suzy Wraines
Suzy Wraines

Pricing

From 15 Insurance Patients a Day to 20 Cash Clients a Week.

Jan 21, 2026

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5 min read

From 15 Insurance Patients a Day to 20 Cash Clients a Week.

Issue 008 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.

Suzy Wraines
Suzy Wraines

Pricing

The $2,700 Moment That Changed Everything

Jan 14, 2026

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4 min read

The $2,700 Moment That Changed Everything

Issue 007 - What I learned about pricing when I left human medicine.

Suzy Wraines
Suzy Wraines

Pricing

Why pricing feels uncomfortable (And what that discomfort actually means)

Jan 7, 2026

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3 min read

Why pricing feels uncomfortable (And what that discomfort actually means)

Issue 006 - The pricing resistance isn't a failure. It's information.

Suzy Wraines
Suzy Wraines

Getting Started

You're Not Behind, Here's What Cash-Based Actually Looks Like

Jan 2, 2026

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5 min read

You're Not Behind, Here's What Cash-Based Actually Looks Like

Issue 005 - Really, what building a cash-based wellness business actually looks like day-to-day and why it works when it's done with clarity and alignment.

Suzy Wraines
Suzy Wraines

Getting Started

Cash-Based Care Has Always Been Here

Dec 29, 2025

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7 min read

Cash-Based Care Has Always Been Here

Issue 004 - What Veterinary Medicine Taught Me About Cash-Based Healthcare

Suzy Wraines
Suzy Wraines

Getting Started

When the System Stops Fitting, Why Wanting Something Different Doesn’t Mean You’re Done Caring

Dec 22, 2025

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6 min read

When the System Stops Fitting, Why Wanting Something Different Doesn’t Mean You’re Done Caring

Issue 003 - There’s a moment many clinicians reach that feels uncomfortable to admit, sometimes even to themselves.

Suzy Wraines
Suzy Wraines

Getting Started

Starting a Private Wellness Practice: Insurance vs. Cash-Based, What the Energy Is Telling You

Dec 17, 2025

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6 min read

Starting a Private Wellness Practice: Insurance vs. Cash-Based, What the Energy Is Telling You

Issue 002 - Starting a private wellness practice is never just a strategic decision. It’s an energetic one.

Suzy Wraines
Suzy Wraines
What Changes When Care Is Chosen, Not Authorized

Dec 15, 2025

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8 min read

What Changes When Care Is Chosen, Not Authorized

Issue 001 - Exploring autonomy, boundaries, and the client–provider relationship in cash-based care.

Suzy Wraines
Suzy Wraines